Pirelli
Location:
Milan, Italy
About Me
Founded 1872 in Milan by Giovanni Battista Pirelli, Pirelli initially specialised in rubber and derivative processes.The company formerly made scuba diving rebreathers.
source: wikipedia
Team(s)
In 1974, Pirelli invented the "wide radial tyre", upon a request from the Lancia rally racing team for a tyre strong enough to withstand the power of the new Lancia Stratos. At that time, racing tyres were either slick tyres made with the cross ply technique (very wide tyres with a reduced sidewall height), or radial tyres, which were too narrow to withstand the Stratos' power and did not provide enough grip. Both were unusable for the Lancia Stratos, as the radials were destroyed within 10 km, and the slicks too stiff. Lancia asked Pirelli for a solution, and in 1974 Pirelli created a wide tyre with a reduced sidewall height like a slick, but with a radial structure.
source: wikipedia
Driver(s)
The Pirelli Calendar is published annually, and regularly features famous actresses and fashion models. The calendar also features the work of many of the most respected fashion photographers in the world, including Herb Ritz, Richard Avedon, Mert & Marcus, Peter Lindbergh, Annie Leibovitz, and Patrick Demarchelier.
source: wikipedia
Principal(s)
In the 1950s, Alberto Pirelli commissioned the building of a famous Milanese skyscraper in the same area that housed the very first Pirelli factory during the 19th century: see Pirelli Tower[3]
source: wikipedia
Virtues
The Pirelli Internetional Award is given annually for the best international multimedia involving the communication of Science & Technology conducted entirely on the Internet.
source: wikipedia
Heroes
Pirelli is the long-serving main sponsor of Italian football club F.C. Internazionale Milano.
source: wikipedia
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